ABOUT US
ABSI General Trading LLC was built from real export experience — not theory. In our early journey exporting to Dubai, we faced major challenges including payment losses, inflated clearance charges, and unfair practices by intermediaries. In some cases, we received far less than our actual cost, and in others, we faced complete losses due to lack of transparency and trust in the market.
Instead of stepping back, we chose to build a better system. ABSI was established in the UAE to act as a secure and reliable import partner, ensuring exporters are protected at every stage. Today, along with Easylink 10X LLP, Kanthara International Pvt Ltd, and Easy Link Marine Exports Pvt Ltd, we provide a complete export ecosystem — from sourcing and coordination to secure selling and guaranteed payment.
Our mission is simple: to make exporting to the UAE safe, transparent, and profitable for every exporter.
OUR PEOPLE
The Minds Behind Our Export Ecco - System
JULIE DENNIS
Chief Executive Officer (CEO)
DENNIS BABU
Chief Financial Officer (CFO)
SIBIN THOMAS
Chief Technology Officer (CTO)
ABHINESH CHANDRA DASAN
Chief Executive Officer (CEO)
JOBY JOHA
Head of Customer Experience
LIJO LEVI
Senior Product Manager
OUR STORY
ABSI General Trading LLC was not built in a boardroom — it was built through real experiences in the export market.
In our early days, we started exporting products to Dubai with high expectations. Like many exporters, we trusted local agents and buyers to handle our goods and payments. However, the reality was very different.
In one of our first shipments to the Al Aweer market, we faced extremely high clearance charges, hidden expenses, and excessive commissions. By the end of the transaction, we received far less than our actual cost — we couldn’t even recover the freight charges.
In another shipment, we were informed that most of the goods were damaged and there was significant weight loss. We received only a small amount as profit. Later, we discovered that the products were sold successfully, but the actual returns were never shared with us.
In yet another case, we exported high-value goods by air. After the shipment reached its destination and was cleared, the consignee became unreachable. That shipment resulted in a complete loss.
These experiences were not just setbacks — they exposed a major problem in the export ecosystem. Many exporters were facing the same issues: payment insecurity, lack of transparency, inflated costs, and manipulation by intermediaries.
Instead of accepting these losses, we decided to create a better system.
That decision led to the formation of ABSI General Trading LLC in Dubai — a company built to act as a secure and reliable import partner for exporters. Our goal was simple: to eliminate risks and bring transparency into the export process.
Over time, we expanded this vision into a complete export ecosystem. Easylink 10X LLP was established to provide export consultation and coordination. Kanthara International Pvt Ltd became our trusted sourcing partner across India. Easy Link Marine Exports Pvt Ltd was created to enable seamless exporting, even for those without export licenses.
Today, together, we offer a fully integrated system — from sourcing and documentation to import, market handling, and guaranteed payment.
OUR MISSION
Our mission is to create a safe and transparent export ecosystem for businesses entering the UAE market. We aim to eliminate risks such as payment loss, hidden charges, and unfair trade practices by providing a secure and structured system.
Through ABSI and our integrated network, we ensure exporters receive fair value for their products, reliable support, and complete peace of mind in every transaction.